Step into the post-festivity calm, where the chaos of Christmas Day has settled, and the allure of Boxing Day beckons. Beyond the remnants of torn wrapping paper and the warmth of shared moments, there exists a phenomenon known as the Boxing Day Bounce.
Envision this scenario: It's the tranquil afternoon that follows the revelry of the holiday season, and Boxing Day has arrived. The gifts have all been unveiled, the wrapping dutifully discarded, and guests thoroughly entertained. Now, as the enchantment of festive television beckons many, a question arises—does this day solely revolve around relaxation?
Traditionally, December 26 marks a collective sigh of relief, a moment to unwind from the pressures of Christmas Day, particularly for those who orchestrated the culinary symphony. While lounging in front of the TV for a classic rerun of Only Fools and Horses or the timeless Wizard of Oz used to be the norm, the digital age has ushered in a new Boxing Day routine.
In the era of smartphones and tablets, a considerable number of individuals find themselves nestled on their sofas, dedicating their leisure time to online exploration. According to revealing statistics from Rightmove, last year witnessed an astounding 25,147,701 visits to home-related pages on their site on Boxing Day alone. This surge in online activity was not exclusive to Rightmove, as other property portals reported record-high visitor numbers, collectively making Boxing Day the zenith of the year for those in pursuit of new homes.
What propels this remarkable surge in virtual property exploration on Boxing Day?
The festive season bestows upon us a rare opportunity to contemplate aspects often overshadowed by the hustle and bustle of the rest of the year. Ponderings such as:
- Is our home on the snug side to comfortably accommodate guests?
- Does its size now seem disproportionate with the kids having flown the nest, leaving surplus space?
- Are we situated too far or too close to our loved ones?
These reflections, born out of the contemplative spirit of the season, fuel what is known as the Big Boxing Day Bounce. It's the day when individuals channel their thoughts and emotions into exploring new housing possibilities. For sellers, this underscores the strategic advantage of listing their properties before the Christmas break—a move that proves exceptionally savvy in light of the Boxing Day Bounce phenomenon.
Contact us
Get in touch with us today to discuss our bespoke marketing strategy for the successful sale of your home.
*Images from Visit Corbridge